ESL Podcast 324 - Corporate Sponsorship
funding - money for a specific purpose; money that is meant to be used for a particular program, project, or organization
How much funding is needed each year to keep the aquarium open?
strapped - broke; without enough money or with just barely enough money; with little money
This month we're strapped because we bought a new car and we had to pay grandma's hospital bill.
resistant - hesitant; not wanting to do something, even though other people think that one should do it
Patricia is very resistant to new technology and still uses a typewriter instead of a computer.
corporate sponsorship - money given to an organization by a business, in exchange for free advertising and/or publicity
Our company accepted corporate sponsorship so we could offer our free services to more people.
to sell out - to change one's beliefs in exchange for money; to stop doing what one thinks is most important in order to get money
Some people accused the environmental activist of selling out when he accepted money from the oil company for his research project.
sponsor - a person or organization that supports something, usually by providing money for it
Gatehouse Pizza was the main sponsor for the high school's music department.
benefactor - a person or organization that supports something, usually by providing a lot of money for it and sometimes not asking for recognition
Who are the benefactors of New York's Metropolitan Museum of Modern Art?
exposure - visibility; the ability to be seen
Many companies want to put their ads in New York City's Times Square, because there are always a lot of people there, so they can get a lot of exposure.
public image - the way that a person, business, or organization is viewed by most people; the opinion that most people have of a person, business, or organization
This company's public image suffered when people learned about the company's accounting problems.
win-win - a situation where both people or organizations benefit; a situation that is good for both people or organizations
Selling Jeremy your car is a win-win: he needs a car, and you need cash.
don't get me wrong - a phrase used to mean "don't misunderstand me"; a phrase used when one is worried that the other person will be upset about what one is going to say
Don't get me wrong. I think Mesulah is very smart, but lately he doesn't seem to know what the professor is talking about.
to get on a high horse - to speak as if one has higher moral (right and wrong) standards than anyone else does; to talk as if one is smarter than anyone else about a particular topic
I hate it when Mindy gets on a high horse and starts talking about literature as if none of us had ever read a book.
product placement - the act of putting a company's product where it will be seen during an event, movie, or TV show
Do you think there is too much product placement in TV shows made for children today?
signage - large, flat pieces of wood or plastic with writing and/or logos on them, often used for advertising
Drivers might be distracted if there is too much signage on the side of the road.
outright - direct, in-the-open, clear, not hidden
Tara was surprised and angered by her daughter's outright refusal to consider going to college.
all-or-nothing - something that must be done in full, and cannot be done partially; something that cannot be separated into parts, so that one must choose all of it or none of it
At the end of the night, Rhett made an all-or-nothing bet, so that if he won the game, he would win a lot of money, but if he lost, he would lose everything.
to throw out the baby with the bath water - to get rid of everything, both good and bad; to accidentally throw away the good things while trying to throw away the bad things
Karina read what she had written and didn't like it. She was going to delete the file, but I told her to save the best parts and avoid throwing out the baby with the bath water.